Legal
Privacy Policy
Last updated: July 14, 2026
1. Data controller
The data controller is:
Awakened Wealth is a digital brand and evolving body of work created by Toni Lehtonen in Finland.
Privacy enquiries can currently be initiated through the official Awakened Wealth Beacons page until a dedicated privacy email is published.
2. Scope of this Policy
This Privacy Policy explains how personal data is processed when you visit awakenedwealth.co, contact Awakened Wealth, follow a link from awakenedwealth.co to an Awakened Wealth page operated through Beacons, subscribe to the Awakened Wealth Letter through a signup form hosted by Beacons, request support, exercise a data-protection right or otherwise communicate with Awakened Wealth.
Third-party platforms may process personal data under their own privacy policies when you use their services.
3. Personal data we may process
Depending on your interaction with Awakened Wealth, personal data may include your name, email address, newsletter subscription preferences, records of consent and withdrawal of consent, customer-support messages, complaints, data-protection requests, IP address, browser and device information, website security logs and information required to prevent misuse or maintain website security.
Awakened Wealth does not currently operate paid checkout on awakenedwealth.co and does not intentionally receive or store complete payment-card details.
4. Purposes and legal bases
4.1 Awakened Wealth Letter
Subscriptions to the Awakened Wealth Letter are currently collected through a signup page hosted by Beacons. When you follow the newsletter link from awakenedwealth.co, you leave the Awakened Wealth website and enter a page operated through the Beacons platform.
Subscriber information may be processed to register your subscription, send subscription confirmation messages, send welcome emails, deliver the Awakened Wealth Letter, send relevant product and content updates, manage unsubscribe requests and maintain evidence of subscription preferences.
Legal basis: consent. You may withdraw your consent at any time by using the unsubscribe link included in our emails or by contacting us through the current contact route. Withdrawal of consent does not affect processing that was lawful before the withdrawal.
4.2 Customer service and legal requests
Information contained in enquiries, feedback, complaints and privacy requests may be processed in order to respond, investigate problems, comply with legal duties and protect legal rights.
Legal basis: legitimate interests, compliance with legal obligations or consent, depending on the situation.
4.3 Website security and technical operation
Essential technical data may be processed to deliver the website, protect it from misuse, maintain information security, identify technical errors, prevent fraud and maintain reliability.
Legal basis: legitimate interests in providing and protecting a secure and functional online service.
5. Service providers and recipients
Awakened Wealth currently uses the following provider categories:
- Website hosting: Netlify hosts awakenedwealth.co and may process essential technical and security logs.
- Newsletter signup, audience management and email delivery: Beacons provides the signup form, subscriber-management tools and email-delivery infrastructure used for the Awakened Wealth Letter.
Information submitted through a Beacons signup form is processed through the Beacons platform. Beacons may also process certain information for its own platform operation, security, analytics, fraud prevention and legal purposes under its own Privacy Policy.
Personal data is disclosed only to the extent necessary for the relevant service or legal purpose.
6. International data transfers
Some service providers may process personal data outside Finland or the European Economic Area. Where required by applicable data-protection law, transfers are protected using an approved mechanism, such as an adequacy decision, standard contractual clauses or another legally recognised safeguard.
Further information about a particular provider's transfers may be found in that provider's privacy documentation.
7. Data retention
Personal data is retained only for as long as necessary for the purpose for which it was collected.
- Newsletter information is retained until you unsubscribe, withdraw consent or the newsletter is discontinued.
- Support communications are retained for a reasonable period required to resolve the matter and protect legal rights.
- Technical security logs are retained only as long as reasonably needed for security and troubleshooting.
Data that is no longer required is deleted or anonymised unless continued retention is required by law.
8. Your rights
Subject to applicable law, you may have the right to request access to your personal data, request correction, request deletion, request restriction of processing, object to certain processing, withdraw consent, receive certain information in a portable format, request information about recipients and lodge a complaint with a competent supervisory authority.
We may need to verify your identity before responding to a request.
9. Supervisory authority
You have the right to lodge a complaint with the Office of the Data Protection Ombudsman in Finland if you believe that your personal data has been processed unlawfully.
10. Data sharing
Awakened Wealth does not sell personal data or email addresses. Personal data may be disclosed only to service providers required for website and communications, to professional advisers where necessary, where required by law or a valid authority request, to investigate fraud or a security incident, or to establish, exercise or defend legal claims.
11. Data security
Reasonable technical and organisational safeguards are used to protect personal data from unauthorised access, accidental loss, unlawful disclosure, alteration and destruction. No online service can guarantee absolute security.
Users are also responsible for protecting their email accounts, devices, passwords and download links.
12. Children
Awakened Wealth is not intentionally directed at children. A person who cannot legally enter into a binding agreement should use the service only with the involvement and permission of a parent or legal guardian.
13. Automated decision-making
Awakened Wealth does not currently use personal data for solely automated decision-making that produces legal or similarly significant effects.
This does not include ordinary email automations such as subscription confirmation messages, welcome emails, scheduled newsletters, automated product or content updates or unsubscribe processing.
Third-party service providers may use automated systems for their own platform operation, security, fraud prevention, analytics or legal compliance under their own privacy policies.
14. Cookies and analytics
The current version of awakenedwealth.co does not intentionally activate optional analytics, advertising or profiling technologies requiring consent. See the Cookie Policy for the current technical position.
15. Changes to this Policy
This Privacy Policy may be updated when services, products, providers, data practices or legal requirements change. The latest version and update date will be published on this page.
16. Contact
Privacy questions and requests can currently be initiated through the official Awakened Wealth Beacons page until a dedicated privacy email is published.